About Eric
This is where I go to work.
Drop me into ambiguity, and I figure it out and get it done. For over twenty years, media, entertainment, and media technology companies have called me in at the moment everything has to change. I set the direction, then build it, and stay until it’s running in your team’s hands.
The four domains
Four domains. One connected practice.
Content & Creative
A passion for story and the creative process.
Business & Strategy
Where the business is headed, and how it gets there.
Platforms & Technology
The systems and products that connect to consumers.
Data & Consumer Behavior
What the audience does, and why.
The throughline
It started at IQ Interactive, a boutique agency creating B2B streaming video experiences over T1 lines while consumers were still on dial-up. That gave me the vision for the shift to streaming that was coming while at Cartoon Network, where I called it about a year before the network did. That’s what got Disney’s attention.
Over the next decade at The Walt Disney Co., I established Disney Channel’s content strategy and partnerships across emerging platforms, built the digital advertising compliance framework from scratch, designed Disney XD’s digital experience globally, and negotiated the distribution deals that laid Disney’s streaming groundwork.
From there: my own content licensing advisory practice, SimplePractice’s subscription L&D platform launch, and Quickplay’s cloud-partner engine with Google Cloud and AWS, plus innovative ISVs and emerging AI companies. Now I’m building agentic AI systems.
It’s the same pattern every time: drop me in, I’ll figure it out and get it done.
Track record
Where I’ve worked
Who I’ve built with
- Apple
- AWS
- Chromecast
- Google Cloud
- Hulu
- iHeartMedia
- Microsoft Azure
- Netflix
- Roku
- Sony PlayStation
- Vizio
- Xbox
- YouTube
In their words
“Simply one of the best operating with ambiguity and finding and driving value.”
Chief Business Officer
“I've had the pleasure of knowing and working with Eric for many years, and I've always been impressed by his ability to bring clarity, structure, and momentum to complex problems. He's a true builder and operator.”
VP, Enterprise Sales
“As a partner delivering solutions for joint customers globally, I've valued our conversations, Eric's perspectives, and the way he cuts through complexity.”
Chief Strategy & Partnership Officer
What I believe
Integrity is foundational for a company to perform, for its people to do their best work, and for its customers to get real value.
That’s the idea behind the name. When an organization operates from integrity, its growth, innovation, culture, and leadership all work.
“Together, we create results that last — in an organization that thrives.”
Let’s start a conversation
Let's talk about what's possible.
How it starts
- A 30-minute conversation about current state.
- A high-level read on what's happening.
- If it's a fit: a scoped engagement, from a single workshop to 3–12 months embedded.
Every engagement is scoped to your situation.
Let’s Start a ConversationOr send a note