How I Work
Built and run together with your team.
I set direction with your leadership team. Then I build and run it — the growth engine, the operating model, the system design — until it works the way your business needs.
Fractional Growth
Market opportunity is real. Growth engines aren't fully running.
Step into a growth function — existing or built from nothing — and run it end-to-end. Business development, go-to-market, and partnerships become one engine your team can scale.
Built Quickplay's cloud-partner sales engine from zero with Google Cloud and AWS — annual pipeline into 9 figures, multiple 8-figure deals, and Google Cloud Partner of the Year two years running.
Fractional Transformation
The business is changing. Teams, systems, and processes need to change with it.
Own the roadmap and run it with your team. Design and build the processes, AI-powered workflows, and decision-making that turn strategy into how the organization operates.
Rebuilt the Disney Channel Digital Group's operating model under a CEO-level mandate. The team emerged owning digital content development, global platform strategy, and business operations.
Our Approach
Every engagement is a loop, not a handoff. We build it together, from the first conversation to the day you're running it alone.
Discovery
A candid read on how things operate today: what's working, what isn't, and why.
Assessment
Pressure-test the opportunity against what the org can execute today: capability, capacity, and readiness for change.
Design
Shape what comes next with your leaders and team: the structures and workflows that fit how you work.
Build & Test
Build it together and run it in the real world, adjusting until it performs.
Transition
Ownership moves to your team, with what's built proven and running.
- 1
Discovery
A candid read on how things operate today: what's working, what isn't, and why.
- 2
Assessment
Pressure-test the opportunity against what the org can execute today: capability, capacity, and readiness for change.
- 3
Design
Shape what comes next with your leaders and team: the structures and workflows that fit how you work.
- 4
Build & Test
Build it together and run it in the real world, adjusting until it performs.
- 5
Transition
Ownership moves to your team, with what's built proven and running.
Why work with me
Player-coach
I get leaders and teams aligned, draw out their ideas, and earn their buy-in. Then I do the work right alongside them.
Built to hand off
When the engagement ends, your team owns what was built and runs it.
Hands-on with AI
I design, build, and deploy agentic AI systems that change how an organization makes decisions, uses its people, and competes.
Every seat at the table
I've operated in every major function across media, entertainment, and media technology: content to distribution, product to platforms, strategy to operations, business development to data & research. That range lets me pull the right people together and get things done.
Getting Started
Workshop
A single session or series to unblock a challenge, design the strategy, align leaders, or build a roadmap.
Discovery Sprint
Typically 1 to 3 weeks. You come away with a clear picture of where things stand and a recommended way forward.
Fractional Engagement
3–12 months, embedded, built and run alongside your team.
Timelines flex with scope and needs. Need a room run for your team? See Facilitation
“Together, we create results that last — in an organization that thrives.”
Let’s start a conversation
The market isn't going to wait for you.
How it starts
- A 30-minute conversation about current state.
- A high-level read on what's happening.
- If it's a fit: a scoped engagement, from a single workshop to 3–12 months embedded.
Every engagement is scoped to your situation.
Let’s Start a ConversationOr send a note